West Memphis unveils new ‘welcome’ sign
Lighted sign replaces old one at Missouri and service road
By DON WILBURN
donaldfwilburn@gmail.com
A new chapter for the city’s entrance is underway with the replacement of the iconic wrought iron sign at the intersection of the service road and Missouri Street. The old sign, which had greeted visitors for decades, has been a staple of the community since at least the 1960s or 1970s, but of_cials say it was time for an update.
“We believe the old wrought iron sign has probably been around since the ‘60s or ‘70s, maybe even earlier,” said Jim Jackson, of the Advertising and Promotion Commission. “It’s served us well, but as with all things, time takes its toll, and we’re excited about the new look.”
The new sign features a monopole design, allowing for easier relocation should future maintenance or construction be needed. “This new structure is more exible, which means we won’t have to worry about it as much down the road,” Jackson added.
The update comes as part of West Memphis’ ongoing effort to align its public-facing features with the city’s refreshed brand and logo. The internally lit sign glows brightly at night, welcoming travelers and residents alike with a consistent and modern aesthetic.
The cost of the project was approximately $15,000, funded by the AP commission. Jackson
See SIGN, page A7
The new lighted sign welcoming visitors to West Memphis replaces the nearly 60 year old wrought iron sign.
West Memphis A& P SIGN
From page A1
noted that the city’s residents will bene_t from the sign’s long-lasting materials. “The frame is metal, and the lettering is routed plastic, which should last for decades,” he said.
Along with the sign, the project includes re-stringing the agpoles that stand nearby, further enhancing the area’s visual appeal. The new sign aims not only to be functional but also to serve as a modern landmark reecting the city’s vibrant future.
“We’re proud of how it turned out,” Jackson said. “It’s not just a sign – it’s a symbol of how West Memphis is growing and changing, and we can’t wait for everyone to see it.”
The new sign is just one step in the city’s broader efforts to revitalize its public spaces and improve the experience for those visiting and passing through West Memphis.
